The Future of the Daily Mail Group
According to a source knowledgable concerning such matters the next few years shall be especially interesting ones for London media:
It would seem that Boris intends to ban the evening papers due to them generating too much mess and hassle. Exactly how likely this actually is to occur is uncertain owing to us not being certain whether it is actually his idea (seemingly those that aren’t get priority, perhaps that’s for the best) and how likely it is merely another “Release the River Fleet” is unclear.
Assuming, however, that he does do as much this would annoy Murdoch but relieve the Daily Mail group. This is because The London Paper runs at a mild loss while The London Lite runs at a major one. The former exists to establish itself as its own brand, however, while the latter exists only to serve as a challenger to ensure that the Paper can not, as well as a flimsy and rather poor grade advert to the slightly less low quality Evening Standard. To be honest this shows; the Lite is little more than an even more awful of the Standard and accordingly is truly dire.
However, if what has been claimed will come to pass does then it will have served its function. With The London Paper no longer in existence the Lite could be shut down quite happily, and would in fact save the DMG a good deal of cash. In short, mutual destruction suits them just find.
Less pleasing for them is the woe which The Evening Standard has encountered. Admittedely a fair proportion of this must be due to the free dailies but the newspaper being well to the right of the average Londoner {the only socialist writer they have is a neo-conservative chap so loathsome I won’t even honour with a naming} and also of very low content quality and production values.
{You may well note that it tried to suspend reality by claiming to be a “Quality newspaper”. I find this the height of irony as every newspaper possesses “Quality”, be it high/good quality or low/bad quality. It is rather akin to saying that a film “Contains language”, only more inane because they are trying to assert themselves as a valauble product while displaying that the editor is incapable of using the English language properly.}
But regardless of my view of the rag the numbers suggest that it will be gone in five years. I find this news pleasing but I’m not sure if I can wait that long. Of interest is that this will leave the DMG in control of a pair of outfits, one The Daily Fail and the other The Fail on Sunday. This will seemingly seriously curtail their influence, albeit after the 2012 election, where they will receive one last chance to offer hard-line support for the right.
There is a chance, of course, that this Boris ban turns out to be just another lie {see: amnesty for immigrants} and that the sales of the Evening Standard pick up {doubtful} but this certainly creates an interesting vision for the future. Not to mention a pleasing one; few of the downfalls would I regret. It would only be a pity to see the only paper Murdoch has failed in ruining outlawed.
