The local election results have put Labour into third place, giving them their worst election result for 40 years. The Tories are riding high on 44%, and the LibDems are more or less stagnant. So, where next for the three major parties?
Labour
Labour has taken a thorough beating. There is no escaping the fact that voters have turned away from Labour in their droves, leaving hung councils all over the country. Labour’s losses have been biggest in south Wales and the Northern industrial towns. The mood of the South has already shifted. Labour needs to act dramatically to prevent a Tory government: the cabinet needs refreshing and a whole raft of new policies need airing. The only way to meet a desire for a breath of fresh air is to provide one: Labour needs an “interim manifesto” and needs charismatic leaders to implement it, acting like a party newly elected from a decade on the opposite side of the House. Only with this kind of radical thinking can they stave off a general election pounding in 2010. There are three concessions if this plan fails: first, that the coming disaster will not be quite so catastrophic; second, that a solid Labour legacy would be left; and third, that the (relatively speedy?) return to government will see skilled young ministers with experience and vision in equal measure.
Liberal Democrats
With Labour’s fast sinking, the LibDems needed to capitalise on the best chance they will get for perhaps a decade. I have long argued that the LibDems can and should be in second place: Thursday’s results have achieved that. But the LibDems have not earned their victories here, and Labour could manage to reclaim ground against them. If Nick Clegg and his party is to begin actively earning such leads, he must forge an identity as one of the three parties - not the third party. They must behave like a front-runner, producing full manifestos and speaking of a real belief that they can win. Clegg has failed to make any news with policy changes or party identification. A complete package laying out what the party believes in, a run of top ten policies, a logo change, and a ditching of that gaudy yellow corporate image, combined with an advertising campaign, would begin to set them apart. If this sounds a bit like what the Tories have recently done, it should: Cameron’s use of PR has been brilliantly effective, and the LibDems should shamelessly follow their lead. Providing, of course, that a genuine serarate identity is forged. The party needs reform, but I firmly believe it could be in second place nationally before too long, and mounting an effective opposition to the Tories. As the Tory slogan now runs, “you can get it if you really want”!
Conservatives
These elections have been something of a “go to your local elections and prepare us for government” moment for the Tories. I believe Brown has reached his tipping point - the point at which regaining a poll lead is implausible, although not impossible. The Tories are getting the vote out, but these new voters are by definition volatile. Also, there are still more than enough apathetic voters to put a spanner in any party’s works. The Tories must therefore fight to retain their share of the vote. Their victories here will be seen as a test: if they perform poorly (factoring out further Brown failures), they will be heading for some hostility two years down the line. In short, they may have peaked too soon. Given the Westminster electoral system’s propensity to lift Labour artificially, the Tory majority may well be slim, and therefore volatile. The Tories cannot be complacent. I do not expect the public image to slide, but, behind closed doors, a creeping complacency may take them by surprise. Nonetheless, one must be quite clear that the weather looks very rosy indeed for the Conservative party.