Sun endorses BoJo
I’m not surprised. Tory Troll sums it up well:
Of course The Sun’s endorsement of Boris Johnson should come as little surprise. Boris is in many ways the ideal Sun candidate. Here is a public school toff posing as a friend of the working class. A man who speaks almost entirely in mockney puns without actually saying anything even mildly offensive to Murdoch and his chums.Quite simply he is a win-win candidate for the paper. If he fails as Mayor then he provides acres of stories and if he succeeds as mayor then nothing is lost. Even if he does fail, a Mayor Boris can blame all of his failures on a hostile Labour government. This in turn would be a plus for Murdoch, as he would have yet another stick with which to whip Brown.
Boris is astonishingly suited to the Sun. His main policy platform - populism on crime - matches the Sun’s to a tee. He worships Thatcher - as did they, in the 80s. They both have similar views on immigration. Both often verge on jingoism; note how the Sun approvingly borrows Boris’ quips about “Caracas Ken.” Both hate the EU. Both have written scurrilously about gays, and supported Section 28. Both rely on image and bluster (or, in the Sun’s case, twin images emblazoned fully across page 3…) to cover a lack of substance. Both write bad puns, and think themselves witty for it. Both…
You get the picture.
And, meanwhile, the Sun has loathed Ken - or, the, “most odious man in Britain,” as they prefer it - since the 80s. He was never going to win their support, and won’t miss it.
The Sun likes to tout itself as election-winning. I find the claim questionable at the best of times - but here, it hasn’t made one bit of difference. Unless it’d done something outlandish, like endorsing Paddick, this was entirely predictable. The Sun has always hated Ken; meanwhile, it was bound to love Boris. Its readers presumably agree, or pay so little attention to the Sun’s political coverage that it overly coming out (hah…) for Boris won’t have changed anything much. So there…
I DA BOJ